The Hanoi – Vietnam pavilion has captured great attention from visitors at the Home Show, a major event in the furniture industry in Australia, which is running from October 13 to October 15, VOV reported.

The event is being jointly held by the Hanoi Department of Industry and Trade, the Consulate General of Vietnam in Sydney, and the Vietnam Trade Office in Australia as part of a project aimed at encouraging Vietnamese enterprises to directly participate in foreign distribution networks until 2030.

International visitors gain more insights into Vietnamese handicraft products. Photo: Kobler Liz/FB

The function also seeks to support businesses in Hanoi to promote their goods and services and develop their product brands for Australia and international customers. This will thereby help to further expand into key export markets, seek partners, and introduce the city’s investment, trade, and tourism potential in Australia.

Held twice a year, the Sydney Home Show is NSW’s largest consumer exhibition dedicated to all things home.

Attending and cutting the ribbon to open the Hanoi-Vietnam pavilion at the Home Show on October 13 were Nguyen Van Phong, Deputy Secretary of the Hanoi City Party Committee; representatives from the Standing Committee of the Hanoi Party Committee; members of the Hanoi delegation; representative of the Vietnam Trade Office in Australia; the show organizing committee; delegation of the Hanoi Department of Industry and Trade and Vietnamese and international businesses.

Upon addressing the opening ceremony, Tran Thi Phuong Lan, acting director of the Hanoi Department of Industry and Trade, emphasized that the event will help Vietnamese businesses operating in the fields of handicrafts, furniture, and wooden furniture to seek fresh cooperation opportunities that can boost Hanoi's export turnover in the near future.

Ha Thi Vinh, chairwoman of the Hanoi Handicraft Village Association and director of Quang Vinh Ceramics Co., Ltd, described the event as a golden opportunity for Vietnamese businesses to return to the Australian market, adding that the company's products are considered suitable in meeting the tastes of Australian consumers.

She therefore expressed hope that through the expo, the company will gain more potential customers in this Oceanian market.

Visitors gain more insights into Vietnamese handicraft products. Photo: VOV1

Seven Vietnamese businesses participated in displaying products at the Hanoi-Vietnam pavilion, which displayed and introduced many products such as smart homes, kitchen furniture, plastic products used in family, and ceramics.

A number of forums and seminars were held during the event as a way of helping businesses to gain greater insights into the development of international brands and ways to promote products, as well as the latest trends for interior products.

Showing interest and enthusiasm in looking at the products displayed at the Hanoi-Vietnam pavilion, especially smart devices, Melinda - an interior design expert in Sydney - told VNA that not only herself but Australians in general are very interested in converting their home into a smart home.

Australians often work far from home and are very busy, so with Smart Home devices, they can turn on the heater, turn on the lights before entering the house, and even security devices can Help them know who came to deliver today, and who visited while they were away. Therefore, the Hanoi-Vietnam pavilion with products displaying smart devices is one of the points that attracts her attention.

At a Hanoi - Australia trade and investment promotion conference. Source: Nhà thông minh Lumi/FB

Earlier, on Octobter 12, Hanoi businesses had a chance to explore the market, seek cooperation and business opportunities, and advertise their brands to companies of Australia at a trade and investment promotion conference held in Sydney.

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