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Phuong Uyen Tran- Deputy CEO of the THP Beverage Group speaks at the panel.

The forum was co-organized by the Vietnam Association of Business Culture Development, Ministry of Industry and Trade, Ministry of Culture, Sports and Tourism, Ministry of Home Affairs, and other relevant agencies and units, according to VNA.

The forum was launched with a panel on proposing solutions to reinforce and promote business culture in the new context, where many leaders from Vietnamese enterprises and groups shared their opinions and ideas.

Representatives from businesses estimated that the Covid-19 pandemic has caused serious impacts on the operation but the corporate culture is the soul that plays the core value and the name of the business.

Sharing about corporate culture, Phuong Uyen Tran said that challenges are the very annealing of Tan Hiep Phat’s employees and it makes Tan Hiep Phat the only Vietnamese enterprise listed on the top five beverage groups in Vietnam, vanguard and fairly competing with other multinational enterprises.

“Thus, Tan Hiep Phat group pursues aspirations to contribute to the prosperity of the society and to play as the pride of Vietnamese people by building a corporation with a strong national brand of international stature and making steps to become a leading corporation in Asia in the field of beverage and food. Therefore, conducting the missions of manufacturing and selling healthy products for Asian consumers with the taste and quality of products meeting international standards, and at the same time satisfying the existing and potential needs of customers to become a preferred partner business ”, shared Phuong Uyen Tran.

Tan Hiep Phat Group built seven core values namely: Satisfying Customers, International Quality Standards, Responsible with Community and Society, Nothing is impossible, Ownership of a business, Today is better than yesterday but not as tomorrow, and Integrity.

“Corporate culture is created from values and behaviors in the organization. Accordingly, the Group's leaders always listen, acknowledge, and give feedback, creating a positive working environment for the members of the company. At the same time, the corporation always maintains the principle of disagreeing but must agree. To build corporate culture, the group has built a set of leadership development criteria, a leadership development center and each leader is an inspiration for entrepreneurs. At Tan Hiep Phat, training and developing people is central to building and developing corporate culture ”, said Ms. Tran Uyen Phuong.

“Corporate culture is built from the values and the behaviors in an organization. Accordingly, the Group's leaders always listen, acknowledge, and respond, creating a positive working environment for all of its members. To reinforce corporate culture, the group established a set of leadership development criteria, a center to develop leadership capabilities and make each leader an inspiration for entrepreneurs. At Tan Hiep Phat, training and developing people is the center in the building and developing corporate culture ”, said Phuong Uyen Tran.

Phuong Uyen Tran is the author of “Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won” (www.competingwithgiants.net). She is the deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam that was founded by her father. Tran is responsible for the company’s marketing, public relations, and CSR programs nationally and across Vietnam’s 63 provinces. She also leads THP’s international marketing programs across 16 countries where THP’s products are distributed including Canada and China.

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