Vietnam gains three ranking rise in global soft power thanks to successful COVID-19 fight

Vietnam rose three places to 47th out of 100 in the Global Soft Power Index ranking, which is based on its achievement against COVID-19.
ambassador pham sanh chau cultural diplomacy helps to duplicate nations soft power Ambassador Pham Sanh Chau: Cultural diplomacy helps to duplicate nation’s soft power
vietnams soft power in present day Vietnam's soft power in present-day
cultural exchange soft power connects vietnamese to international friends Cultural exchange – Soft power connects Vietnamese to international friends
Photo: Brand Finance

The Soft Power Index ranking by British consulting firm Brand Finance is based on polls from 1,000 experts, including politicians and business leaders, and 55,000 community members to rank 100 countries and regions on "the ability to influence through the arts of diplomacy and persuasion".

Countries and territories are evaluated based on criteria such as identity, influence, global reputation, performance in key areas such as trade, governance, culture and heritage, communication, education, science, people, and values.

Vietnam's overall score is 33.8 out of 100, ranking above some other Southeast Asian countries such as the Philippines, Cambodia, Myanmar, and below Singapore, Thailand, Malaysia, and Indonesia.

Vietnam is the only ASEAN member to get an upgrade in this year's Brand Finance report. In Asia, Vietnam is the ninth most influential country.

In terms of recognition, Vietnam scored 5.3 out of 10 points, while its global reputation and influence on the international arena were 5.5 and 3.3 points, respectively.

Photo: VN Express

According to the report by Brand Finance, although it is not so prominent in the areas of trade, international relations, media, education, and science, Vietnam has achieved very impressive achievements in its efforts to fight COVID-19, with staggeringly low numbers of infections and deaths.

Germany topped the chart this time, followed by Japan and the UK. Meanwhile, the US, the world's most powerful economy, fell from the top of the table to No. 6 due to its poor response to COVID-19.

Mr. Vu Ba Phu, Director General of the Trade Promotion Agency (Ministry of Industry and Trade) said in the Financial and Monetary Market Review that Vietnam's "soft power" was not just the inheritance and promotion of the inherent foundation from the national history, pride, culture, peaceful foreign policy ... but also the development of new positions and new advantages.

In 2020, Vietnam successfully performed the dual role of the ASEAN Chair and a non-permanent member of the United Nations Security Council in a challenging time, which is a testament to the harmonious application of soft power in both multilateral - bilateral relations of Vietnam.

Photo: Brand Finance

Currently, Vietnam is one of the economies with the largest market openness in the world with the proportion of import-export / GDP increasing continuously over the years (from 136% in 2010 to approximately 200% in 2019). Although in 2020, the economy is heavily affected by the COVID-19 pandemic, the economy still grows by nearly 3%, being one of the rare countries with positive growth in the region and in the world.

The Ministry of Industry and Trade understands that, in a modern and constantly evolving economy, the bigger the brand name of the country that dominates the international market, the stronger country is. In particular, when Vietnam increasingly participates in new-generation free trade agreements, its branding becomes more important. With the support of the National Branding Program approved by the Prime Minister since 2003, many Vietnamese corporations and enterprises have become aware of the important role of brands as the key to increasing value for the product as well as for the business. Enterprises have gradually built, developed, and advertised their brands professionally, contributing to improving their competitiveness and affirming their position in the domestic and foreign markets.

covid 19 response emergency support for people with disabilities in hai duong province COVID-19 response emergency support for people with disabilities in Hai Duong province

Some 200 people with disabilities and people with visual impairment in the northern province of Hai Duong had been gift packages (including masks, hand sanitizers, ...

hanois streets be crowded again after a long period of social distancing Hanoi's streets be crowded again after a long period of social distancing

The first day students at all levels returned to school after a break against the Covid-19 pandemic, Hanoi's streets were congested and people were difficult ...

engaging men and boys in promotion of gender equality elimination based violence Engaging men and boys in promotion of Gender Equality and Elimination of Gender-based Violence

On March 2, the national forum on "Engaging men and boys in promotion of Gender Equality and Elimination of Gender-based Violence" happened for the first ...

Valerie Mai


Party Building Process Clearly, Substantively Reflected Viet's Home

Party Building Process Clearly, Substantively Reflected

The 7th National Press Prize on Party Building (named Golden Hammer and Sickle) - 2022 has been bountiful with thousands of entries on a variety of topics, rich in genres, closely following hot topics, outstanding events, key tasks of the political system and the country. Content relating to party building process was clarified and further exploited compared to previous years.
05:36 | 05/02/2023
Phiên bản di động