A Vietnamese pavilion with local major coffee brands opened at the 5th World Coffee Conference & Expo (WCC) in Bengaluru city, India, on September 25, VNA reported.

The World Coffee Conference & Expo was inaugurated on September 25 at Bangalore Palace, Karnataka. This global gathering, now in its 5th edition, will run until September 28. The event is jointly organized by the Coffee Board of India, the International Coffee Organization, and the Ministry of Commerce and Industry, Government of India.

The first-ever four-day coffee event in Asia, 5th World Coffee Conference is spanned across 30,000 sqm with participation from 80 countries, including 2,400 delegates, 128 speakers, 208 exhibitors, and over 10,000 visitors.

Cut the ribbon to open the Vietnam pavilion. Source: Văn Nhân/FB

Officials and Vietnamese coffee brands cut the ribbon to open the Vietnam pavilion with the participation of Nguyen Nam Hai, chairman of the Vietnam Coffee and Cocoa Association (VICOFA); Thai Nhu Hiep, VICOFA deputy chairman; Bui Trung Thuong, Commercial Counselor of the Embassy of Vietnam in India; Srinivasa Murthy, honorary consul of Vietnam in Karnataka state; Vanusia Nogueira, general director of the International Coffee Organization.

On display at the Vietnam pavilion, which covers 144sq.m and is arranged by the Vietnam Coffee – Cocoa Association (VICOFA), are popular Vietnamese coffee products from major enterprises such as Trung Nguyen Group, L'amant Cafe, Olympics Coffee Joint Stock Company, and Van Tho Import-Export Ltd. Co.

In particular, the Trung Nguyen Group booth was visited by the delegation of Indian Minister of Industry and Trade Piyush Goyal, president and general director of the International Coffee Organization, leaders of ministries and the coffee associations, and representatives of coffee exporting countries. The world's leading coffee shops such as Brazil, Nepal, Vietnam, Colombia, India, Indonesia, and Ethiopia also visited the booth.

Apart from attending the expo, Vietnamese exhibitors join all conferences B2B meetings, and field trips to coffee factories in India.

At the Vietnamese pavilion at the 5th WCC in India. Source: Trung Nguyen Group/FB

India is identified as an important market for Vietnamese coffee exports, especially processed coffee products such as roasted, ground, and instant coffee. The VICOFA and Vietnamese businesses are planning to promote trade promotion activities, connecting and penetrating distribution chains in India with support from the Vietnamese Embassy in India.

The WCC has been held every five years since 2001, and the 5th WCC was delayed in 2020 due to the Covid-19 pandemic. Bengaluru is the first city in Asia to host the conference.

Taking place from September 25-28 with the theme “Sustainability through Circular Economy and Regenerative Agriculture", the 5th WCC has seen about 2,000 delegates from more than 80 countries and territories.

The WCC is an important forum for discussion and collaboration to build a sustainable coffee industry, from coffee beans to ready-to-drink coffee. Representatives and owners of coffee startups, coffee roasters, specialty coffee growers, and small farmers with the best products also showcase their products at the event.

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