Vietnamese food in top 10 most popular cuisine on Instagram

Vienamese food has become the ninth-most popular cuisine on Instagram, according to a recent study by international foodie magazine Chef's Pencil.
March 11, 2021 | 14:09
facebook messenger instagram disrupted heres what you need to know Facebook, Messenger, Instagram disrupted: Here's what you need to know
instagramable abandoned places in da lat Instagramable abandoned places in Da Lat
235 million instagram tiktok and youtube accounts leaked 235 Million Instagram, Tiktok, And Youtube Accounts Leaked
Vietnamese food in top 10 most popular cuisine on instagram
Distinct dishes give foods across Vietnam unique culinary values.

The magazine said it analyzed Instagram tags to reveal what cuisines and foods were trending around the world, as the photo and video-sharing social networking service has been a main venue for showcasing food, with millions of people sharing their culinary experiences online.

As of February, #food alone accounted for 430 million Instagram posts, according to the magazine.

The research showed that Japanese food ranked highest with about 15.5 million related tags, followed by Italian dishes at 14.7 million tags and Indian cuisine at 8.5 million tags.

Apart from Italian and Mexican, which came sixth with 6.7 million tags, the top 10 Instagram hits were for the cuisines of Asia, with Korean food ranked fourth with 7.5 million tags.

Vietnamese food in top 10 most popular cuisine on instagram
Results of analysis of Instagram tags on international cuisines, conducted by Chef's Pencil / Courtesy of Chef's Pencil

The Vietnamese cuisine is taking a well-deserved share in this digital food craze. With more than 2.8 million #VietnameseFood posts showing the country’s most iconic dishes, it’s been ranked as the ninth most popular cuisine on Instagram, according to Chef’s Pencil.

While the Vietnamese cuisine isn’t known for being complex and elaborate, the intriguing flavors and delicious selection of ingredients tickle even the most discerning palates.

“A survey conducted among 250 chefs by Chef's Pencil last year ranked three [Southeast]-Asian countries--Philippines, Thailand, and Vietnam--among the world's five most underrated foodie destinations.

“The chefs we interviewed felt that these three cuisines, and pretty much all of [Southeast] Asia, deserve more respect and higher recognition in the culinary world.”

The magazine added that Asian food has gained a reputation for being healthier than Western food, noting that the health-conscious MZ generation ― those born between the 1980s and the early 2000s as a combination of millennials and Generation Z ― "love to take to Instagram to brag about their healthy food choices, which not only look great but also make them look better and healthier."

recipe banh troi nuoc vietnamese glutinous rice ball cold food festival sweet desserts Recipe Banh Troi nuoc (Vietnamese glutinous rice ball) - Cold Food Festival sweet desserts

Whether you're a family with young kids or young adults, on Mar 3 (of lunar calendar) they are all making or buying Banh Troi and ...

try a bowl of hanoi snail vermicelli soup Try a bowl of Hanoi snail vermicelli soup

Vietnamese people have many tasty snail recipes. Snail meat is sweet and cool. It’s a source of protein, calcium and iron and therefore, snail dishes ...

sweet dishes in hue style introduced culinary book Sweet dishes in Hue style introduced in culinary book

Hoai Niem Mut Tet (Vietnamese Sweet Dishes served in Lunar New Year), a book featuring homemade mut in Hue style served by Vietnamese families during ...

Hannah Nguyen
Phiên bản di động