Vietnamese goods competitive on global e-commerce platforms

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A number of businesses based in Ho Chi Minh City are getting involved in international e-commerce platforms such as Amazon and Alibaba. Photo: VOV

A number of businesses based in Ho Chi Minh City are getting involved in international e-commerce platforms such as Amazon and Alibaba with the aim of connecting with foreign customers and raising their revenue, especially amid the complex developments of the COVID-19 pandemic.

A notable example is An Nhien Coffee Tea Joint Stock Company of the Anni Coffee brand who joined the Amazon e-commerce floor in 2013, with its revenue and customers from this e-trading platform accounting for 80 percent of the firm’s sales and growth rates being maintained between 60 percent and 100 percent annually, the VOV reported.

Furthermore, Green Diamond Production and Trading Joint Stock Company with the brand name Light Coffee also achieved numerous positive results through their business activities whilst participating in the international e-commerce trading floor of Alibaba.

Alibaba’s office in Beijing, China. Photo: Shutterstock

Kuo Yiling, head of the Asia-Pacific region at Alibaba, said that Vietnam currently offers over 600,000 products on Alibaba, with these partners receiving more than 50,000 quotation requests from customers around the world on a daily basis.

He went on to reveal that the country has the ability to provide competitive goods through international e-commerce floors, noting that Alibaba has worked with several partners in the nation for over 10 years, with the number of reputable local suppliers increasing rapidly.

Vietnam has great potential for globalisation due to a strong capability in providing competitive goods coupled with a high-skilled workforce, he added.

E-commerce grows 18 percent last year

Since 2019, the Ministry of Industry and Trade (MoIT) has joined hands with major e-commerce businesses to help Vietnamese companies bolster online exports, according to the VNA.

More than 1,000 companies have registered to attend training courses in the field while over 300 others received consultations.

Businesses in farm produce, fisheries, wood, and processed food are set to join the fray in the time to come.

More Vietnamese firms have successfully sealed export orders in recent times with the support of e-commerce platforms like Alibaba.com and Amazon. Photo: baodautu.vn

Statistics unveil that Vietnam’s e-commerce sector posted an increase of 18 percent last year to 11.8 billion USD, despite COVID-19. The country was the sole market in Southeast Asia to record double-digit growth in the field.

Exports via e-commerce platforms offer huge opportunities for companies, especially micro-, small- and medium-sized enterprises. After a year of selling goods on Amazon, the export revenue of many Vietnamese companies reached 1 million USD.

Gijae Seong, Manager of Amazon Global Selling Vietnam, said that an increasing number of Vietnamese products are put up for sale on the platform, particularly household appliances, fashion accessories, and kitchen utensils, among others. They are favoured by foreign consumers thanks to their good quality and competitive prices.

Face masks, gloves, and protective clothing also count among the important products of which Amazon is working with Vietnamese manufacturers to bolster export this year, he added.

Meanwhile, General Manager of Alibaba.com, Zhang Kuo, said the platform has built partnerships with associations, business partners, and banks to help Vietnamese small and medium-sized enterprises (SMEs) improve their digital capacity, operations, customer management, and order completion.

He voiced a hope that, by 2024, more than 10,000 Vietnamese suppliers will be offering their products on Alibaba.com./.

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