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A new report from the ocean conservation charity Surfers Against Sewage (SAS) suggests that almost two-thirds (65%) of all branded packaging pollution across the UK can be traced back to just twelve brands. Those brands are: Coca-Cola, PepsiCo, Anheuser-BuschInBev, McDonalds, Mondelez International, Heineken, Tesco, Carlsberg Group, Suntory, Haribo, Mars and Aldi.

In total 3,913 volunteers collected branded items over 11,139 miles, making it the UK’s biggest coordinated cleanup event. SAS recorded a total of 9,998 branded items that were linked to 328 companies, said The Guardian.

Hugo Tagholm, the charity’s chief executive, said: “Our annual Brand Audit [report] has once again revealed the shocking volume of plastic and packaging pollution coming directly from big companies and some of their best-known brands … Legislation such as an ‘all-in’ deposit scheme needs to be introduced urgently and governments need to hold these companies to account and turn off the tap of plastic and packaging pollution flooding the ocean.”

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There are plans for such a scheme in Britain, but this has been delayed until 2024 – with the government blaming the Covid-19 pandemic.

SAS is calling for companies to reduce their packaging and switch to refill models as well as the all-in return scheme. The Brand Audit report estimates that more than half (52%) of the pollution from the “dirty dozen” companies would be captured through such a scheme, including 80% of Coca-Cola’s products.

Despite the ubiquity of single-use personal protective equipment such as face masks during the Covid crisis, this made up a tiny fraction of the litter found. Tagholm said: “Despite the surge in single-use plastic as a result of the pandemic, PPE made up just 2.5% of unbranded plastic pollution recorded during our latest Brand Audit. We cannot allow polluting industries to use the current health crisis to deflect from their own damaging behaviors and put the blame on the individual - we must demand action now.”

Top 12 ‘most polluting companies’. (Photo: Circular)

Full list of most polluting companies

1. Coca-Cola

2. PepsiCo

3. AB InBev

4. McDonald's

5. Mondelez

6. Heineken

7. Tesco

8. Carlsberg Group

9. Suntory

10. Haribo

11. Mars

12. Aldi

Coca-Cola was ranked at the top of this annual list, with branded items such as Coke cans and bottles being picked up three times more often than other brands during the audit, the charity said.

“Serial offenders including Coca-Cola - which tops the leader board year-on-year as the worst offender - are still not taking responsibility," said Hugo Tagholm, Chief Executive, Surfers Against Sewage.

Stella Artois and Budweiser cans made their way into the top ten most polluted brands, leading to their parent company Anheuser-Busch InBev rising up the list. The charity attributes this surge to the closure of pubs, bars, and restaurants during the consecutive lockdown. Similarly, plastic and glass bottles and cigarette butts accounted for just under half (48%) of unbranded pollution.

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