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On August 28, Agoda announced the results of a survey called “Ranking Destinations Travelers Want to Revisit.” The survey took place from August 1-19, with more than 4,000 participants from 10 markets, namely Indonesia, India, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan (China), Thailand and Vietnam.

The results showed that for Indian tourists, the top three destinations were Thailand, Vietnam and Indonesia with 67% of Indian tourists surveyed said they would like to revisit their favorite destinations because of the food, ease of travel and affordability. As many as 58% of tourists have revisited their favorite destinations 1-3 times in the past decade. About 4% have done so 10 times.

Indian tourists at Trang An, Ninh Binh on August 28. (Photo: Ninh Binh Provincial Department of Tourism)

According to Agoda's Director for South Asia and Maldives, Krisha Rathi, this ranking shows that for Indian travelers, Thailand, Vietnam and Bali (Indonesia) are not just destinations but also experiences that travelers crave to repeat. The survey also highlighted the importance of hospitality, with three in 10 Indian tourists citing friendly locals as a key factor in their decision to return.

For Asian tourists, the top 3 destinations that tourists want to visit again are Japan, Thailand and Vietnam. Convenient transportation is the main motivation for 44% of Asian tourists to want to return to these favorite destinations.

The Pacific Asia Travel Association released a report in early 2024 stating that with a return rate of 10-40%, Vietnam impresses international visitors with its diverse culture, culinary paradise, beautiful scenery, easy travel, and affordable costs.

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