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Singapore to partner with Vietnamese celebs to reimage travel

February 05, 2021 | 17:24

The Singapore Tourism Board (STB) has announced a new initiative to reimagine travel for Singapore by sparking conversations, stories and ideas to collectively shape the future of the sector.

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Called 'SingapoReimagine', this platform will kick off with 'Reimagine Travel - Global Conversations', a series of forums around the world to catalyse discussions on how to reshape global travel, VNS reported.

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Model Bang Lang takes part in Reimagine Travel in Singapore campaign as an effort to spur the renewal of Singapore tourism. — Photo courtesy of STB

STB will also roll out 'Reimagine Travel in Singapore', a series of engagements with members of the local community and tourism partners to create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domestic campaign, which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences.

In Vietnam, STB will work with well-known local personalities who have enjoyed previous visits to Singapore to share memories with their friends and families, while reimagining new destinations and innovative offerings, as well as how the future of travel may look in the city.

For a start, STB has collaborated with Bang Lang who was a Vietnamese model and actress and is now living in Singapore. She has provided a lens of what life is like amidst COVID-19 through a three-part lifestyle video series released between January and March.

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Ms. Sherleen Seah, Area Director of STB in Vietnam, shared that, “Vietnam is an important market to Singapore’s tourism industry, with close to 600,000 Vietnamese tourists visiting our country in 2019 – ranking 11th in total arrivals to Singapore. While travel has been challenging due to the pandemic, SingapoReimagine is a demonstration of our ongoing efforts to maintain Singapore’s position as top-of-mind destination to Vietnamese leisure and business travelers. We hope that through SingapoReimagine, our Vietnamese audience can experience and enjoy Singapore from afar and reimagine what the future of travel will look like, until international travel is possible again.”

STB Chief Executive Mr Keith Tan said, “COVID-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.

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