Vietnamese agricultural products are on display at Macfrut 2022: Fruit and Vegetable Professional Show held in the city of Rimini, Italy from May 4 - 6, reported Vietnam News Agency.

Now in its 39th edition, Macfrut gathers visitors and exhibitors from all over the world, allowing them to discuss the numerous issues relating to the fruit and vegetable sector.

The Vietnamese embassy holds meeting to introduce fruit processed products, tea, coffee, spices and others. Photo: Vietnam's embassy

The Vietnamese pavilion called “Fruit Garden of Vietnam” exhibits fruit processed products, tea, coffee, spices and others, which have drawn the attention of quite many enterprises from not only Italy but also Europe.

It is the second time Vietnam has attended the show.

Speaking at the event, Vietnamese Ambassador to Italy Duong Hai Hung said Italy is one of Vietnam’s key importers of agricultural products which holds great potential for growth.

The Embassy of Vietnam has been helping Vietnamese exporters make the most of the EU-Vietnam Free Trade Agreement (EVFTA) in order to boost sales of farm produce, especially fruits and vegetables, to Italy and other EU nations, he said.

He noted that the Macfrut provides an opportunity for Vietnamese firms to get updates about market demand and supply, access new technologies in Italy, explore ways to meet the EU’s high standards for imports and gain a foothold in the global supply and value chain.

The exhibition of Vietnamese agricultural products at Macfrut 2022 can enable the expansion of cooperation and exchange between the two countries and push bilateral investment activities, General Director of the Italian Trade Promotion Agency (ICE) Roberto Luongo told VNA.

The two-way trade stood at around EUR 4.5 billion (USD 4.75 billion) annually, he noted.

He revealed that ICE wants to promote the image of Italy in Vietnam and support companies from both sides to obtain more business opportunities.

ICE will support a working group of the Italian government, accompanied by enterprises, to visit Vietnam at the end of this year, he added.

Vietnamese Ambassador to Italy Duong Hai Hung (R) at Vietnam's stand. Photo: Vietnam's embassy

The Vietnamese pavilion called “Fruit Garden of Vietnam” exhibits fruit processed products, tea, coffee, spices and others. Photo: Vietnam's embassy

Macfrut is the second largest annual fruit and vegetable show in Europe. One of the most relevant national and international events, Macfrut has become a real point of reference for the major players in the fruit and vegetable sector. This year’s event features some 800 pavilions and expects to welcome about 32,500 visitors.

The symbolic product of this edition is the cherry, so that Macfrut will host the International Cherry Symposium, an event that takes place during the exhibition period from May 4 to 6.

Europe imported nearly USD 3.5 billion worth of agricultural products from Vietnam annually.

The activities of Vietnam's Embassy in Italy are within the framework of economic diplomatic activities for development, taking people, businesses and localities as service centers.

Last month, Vietnam’s frozen sapodilla was the highlight at a trade promotion event held by the Vietnam Consulate General in New South Wales, Queensland and South Australia, and the Vietnam Trade Office in Australia at Paddington Market in Sydney.

In addition to fresh agricultural products that already win the heart of Australian consumers such as longan, mango and dragon fruit, Vietnam is also looking to introduce its processed and frozen farm produce to Australia so as to increase export values and diversify markets, said Consul General of Vietnam in New South Wales, Queensland and South Australia Nguyen Dang Thang.

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