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The Vietnam Pho Festival 2024 themed "Enjoy Pho, Discover Vietnam" will be held in Seoul, the Republic of Korea (RoK) in October to promote Vietnamese culinary culture to international friends, VNA reported.

For the first time choosing Japan as a destination last year 2023, Vietnam Pho Festival 2023 attracted 85,000 people to the festival, thereby promoting the image of pho and Vietnamese cuisine to international friends. Following the success of last year's festival, Vietnam Pho Festival 2024 officially returns with a bigger scale.

A bowl of Pho with beef. Photo: Leisa Tyler/LightRocket/Getty Images

This festival marks the eight edition of the ‘Day of Pho’ held annually by Tuoi Tre (Youth) newspaper. It aims to popularize Vietnamese cuisine, with a specific focus on Pho, a popular Vietnamese dish consisting of broth, rice noodles, herbs, and meat – usually beef or chicken.

At an event held in Ho Chi Minh City on July 29 to announce the festival, the organizing board said that main activities are scheduled to take place at Yeouido Park on October 5 - 6 and will feature about 70 stalls, of which 40 Pho stalls come from many famous brands in Vietnam and RoK. There are also other booths introducing Vietnamese cuisine such as royal cuisine to international friends.

As part of the festival, a series of promotional activities will be organized, such as a B2B matching session, a pho discovery event for Korean YouTubers and Pho lovers, an exhibition on the history of Pho, and traditional Vietnamese and Korean folk games.

Notably, one of the highlights that creates a unique feature for the series of activities at the festival is the preparation of Royal Salted Rice - a King's dish from the reign of King Minh Mang that is classified as a Hue royal delicacy.

Editor-in-Chief of Tuoi tre newspaper Le The Chu said that the festival is expected to introduce Vietnamese culinary cultural values to Korean people, promote the images and economic potential of Vietnam, and cultural exchanges between the two countries.

Last year, the festival was held in Japan, attracting 85,000 visitors. Photo: Sasco

Nguyen Dinh Dung, Counselor of the Vietnamese Embassy in the RoK said that there are about 300,000 Vietnamese people living in the RoK and many Korean people know about Vietnam and have good sentiments to the country.

He noted that there are many Vietnamese Pho restaurants in the RoK but they hardly have any connections. The festival will be an important event to promote Vietnamese culture to Koreans as well as the international community in the RoK.

Chairman of the Board of Members of Saigontourist Group Pham Huy Binh said that his group’s Korean partners, including tourism firms and airlines, highly appreciate the festival and consider it a solution to strengthen cultural tourism exchanges and attract more Korean visitors to Vietnam in the coming time.

Besides pho, the units will also offer delicious Vietnamese dishes prepared to suit the tastes of international diners. Also on this occasion, Saigontourist will launch a coupon to enjoy pho or delicious Vietnamese dishes for free for visitors at the event.

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