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"Check-in" tourism digital transformation awakens Lai Chau's "treasure"

December 08, 2020 | 14:59

Sin Ho is considered a “treasure” of the northern Lai Chau province. This place has not been exploited for tourism purposes; hence, its pristine beauty remains intact.

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On December 7, the working group of the Central Steering Committee for National Target Programs led by Deputy Minister of Information and Communications Pham Anh Tuan visited, presented gifts, and checked on the implementation of the national target programs in the 2016-2020 period in Sin Ho district, Lai Chau province, Vietnamnet reported.

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Deputy Minister of Information and Communications Pham Anh Tuan presented a laptop to Deputy Party Committee Secretary Hoang Tho Trung. Photo: Vietnamnet

Developing natural healthcare products

Sin Ho is a mountainous border district of Lai Chau province and covers an area of ​​152,700.1 ha.

Sin Ho has a tropical climate which is favorable for the economic development of forests, tea, fruit trees, and especially medicinal plants. Medicinal herbs of the Dao ethnic group are good for health and trusted by many people.

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Cheo Thi Ha is processing medicinal plants Photo: Vietnamnet

Cheo Thi Ha, a Dao ethnic woman, has processed medicinal plants for more than a decade. She said that she needs to take responsibility for preserving ethnic remedies as well as devising plans to develop them into commodity products.

Ha’s herb-bathing facility has attracted both locals and tourists. Besides, it creates stable jobs for 7 people.

A spectacular beauty bestowed by Mother Nature

Besides medicinal products, Sin Ho is blessed with a unique climate. This mountainous district is dubbed as “the second Sa Pa of Northwest” as it has four seasons in a day.

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Sea of ​​clouds in Sin Ho Photo: Cungphuot.info

When it comes to ideal places to hunt clouds in Northern Vietnam, people would be reminded of Y Ty or O Quy Ho. However, Sin Ho is also a perfect place to do that.

Sin Ho is surrounded by majestic mountains and immense primeval forests. When coming here, tourists will have the chance to admire terraced fields and rustic villages of ethnic minorities.

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Sin Ho fair market Photo: Vietnamnet

Apart from magnificent natural beauty, Sin Ho is well-known for its scrumptious specialties. Travelers can also visit the fair market which only takes place at weekend.

Digital transformation in tourism development

Speaking at the meeting with the working group of the Central Steering Committee for National Target Programs, Deputy Party Committee Secretary Hoang Tho Trung said that although Dao people’s medicinal products have left an impression on users, they have been dried by firewood and not produced in a concentrated manner.

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Photo: Cungphuot.info

After hearing Trung's information, Deputy Minister of Information and Communications Pham Anh Tuan said he saw the potential of Sin Ho. This land has a special geographical location, many specialties, medicinal herbs, beautiful natural landscapes, and unique culture.

Deputy Minister added that developing "smart tourism" is an important solution for socio-economic growth. Smart tourism development associated with digital transformation in tourism requires the application of technology, enhances the image of the locality, especially through communication channels on the internet.

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Photo: Cungphuot.info

Deputy Minister also put forth “check-in" tourism. Like in Ha Giang, the local people grow buckwheat flowers not for agricultural value, but they offer it for tourists to take photos, thereby earning a fortune. Sin Ho should mull over this initiative to develop the economy.

To develop sustainably, Deputy Minister also noted that the local authorities should have detailed planning, at the same time, maintain the environment clean and beautiful. Compared to other destinations, Sin Ho has a great advantage thanks to its untouched beauty.

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