Danang's picturesque views promoted on BBC

Boasting widely known tourist attractions with untouched beaches and friendly locals, Da Nang has been increasingly well-known when imposingly broadcasted on BBC World News.
June 13, 2020 | 09:42
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Son Tra Peninsula- a scenic landscape in Da Nang, Vietnam
Son Tra Peninsula- a scenic landscape in Da Nang, Vietnam (Photo: Pham Phung)

According to Viet Nam National Administration of Tourism, on June 10, Da Nang Tourism Promotion Center signed a $100,000 tourism ad deal with Global Book Corporation, an official media representative of the BBC World News. Under the agreement, 30-second clips depicting the gorgeous natural scenery, cuisine, and people of the coastal city will be broadcasted four times every day, specifically at the time of 6 am - 9:30, 9:30 - 17:00, 17:00 - 19:00 and 19:00 - 24h00. The cooperation program lasts for almost one month, from June 5 to June 30. There are a total of 98 ad videos, informed the VNExpress.

"The images of hospitable Da Nang people, unique and diverse culture, superb cuisine as well as magnificent landscapes will be promoted on BBC”, said Mrs. Huynh Thi Lan Huong- the Deputy Director of Da Nang Tourism Promotion Center. Due to the COVID-19 pandemic, tourism stimulation campaigns are comparatively limited. “This broadcast is projected to enhance the image of Da Nang city to international tourists, from which can partly lure more visitors coming to Da Nang”, she added.

My Khe beach- one of the most beautiful beaches in the world by Forbes, the Golden Bridge on Ba Na Hills, Son Tra Peninsula, Ngu Hanh Son Mountain, Hai Van Pass, special festivals like International Fireworks Festival, unique cuisine will be featured in the videos, reported Bao Moi.

The Golden Bridge - one of the most famous tourist destinations in Vietnam
The Golden Bridge - one of the most famous tourist destinations in Vietnam (Photo: Shutterstock/Anh Du)

BBC World News is a famous television channel with many high-quality programs on tourism all over the world; hence, the short videos on BBC are expected to boost Danang’s economy after the severe impacts of the COVID-19 epidemic. Da Nang also has a thorough preparation for all resources and be ready to serve when Vietnam reopens the door with international tourists.

Last year, Hanoi also spent $4 million on tourism promotion campaign with CNN for the 2019-2024 period. There were 15 short films in total introducing interesting places of Hanoi on CNN across the Asia-Pacific, Europe, the Middle East, North America, and South Asia.

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