July 27, 2021 12:39 | About us
Language: Tiếng Việt | ພາ​ສາ​ລາວ | ខ្មែរ | русский | 中文
Zero Degree Green Tea's immediate success

Zero Degree Green Tea's immediate success

February 03, 2021 | 15:00

The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

February 03, 2021 | 10:00

With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.

2008 - the booming year of Tan Hiep Phat

2008 - the booming year of Tan Hiep Phat

February 02, 2021 | 16:47

Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.

Five Steps to Success: Setting Price

Five Steps to Success: Setting Price

January 31, 2021 | 09:30

Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.

Five Steps to Success: Create authentic local products

Five Steps to Success: Create authentic local products

January 31, 2021 | 09:09

Under Tan Hiep Phat's perspective, while multinationals can easily fall far short when they try to create generic offerings for countries, authentic local products are very hard to beat. "When it comes to understanding place, no companies are "better Placed" than the local ones, which are indigenous to it", Phuong Uyen Tran noted in her book.

The financial struggles of Phuong Uyen Tran's parents in early age

The financial struggles of Phuong Uyen Tran's parents in early age

January 31, 2021 | 09:08

"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.

Branding helps shape Tan Hiep Phat's future business

Branding helps shape Tan Hiep Phat's future business

January 26, 2021 | 22:41

"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.

|< < 1 2 3 4 5 > >|