February 07, 2021 | 22:59
"Computerization is one area where it does not pay to cut corners. It represents a once-in-a-lifetime transition for companies when they reach a certain size. It is critical to make it watertight", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 07, 2021 | 22:48
"Technology was a tool that would give him better visibility over what was happening at the company", Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran shared about her father's vision to ensure transparency and consistency across the THP.
February 07, 2021 | 22:35
"This system (Distribution Management System - DMS) has vastly improved our logistics and market intelligence (MI). It has made it far easier to detect patterns and improve efficiency", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
February 03, 2021 | 15:00
The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.
February 03, 2021 | 13:00
While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.
February 03, 2021 | 10:00
With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.
February 03, 2021 | 07:07
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
February 02, 2021 | 16:47
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
February 02, 2021 | 15:41
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
January 31, 2021 | 09:30
Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.
January 31, 2021 | 09:09
Under Tan Hiep Phat's perspective, while multinationals can easily fall far short when they try to create generic offerings for countries, authentic local products are very hard to beat. "When it comes to understanding place, no companies are "better Placed" than the local ones, which are indigenous to it", Phuong Uyen Tran noted in her book.
January 31, 2021 | 09:08
"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.
January 31, 2021 | 08:19
With the determination to outsmart rivals such as Coca-Cola and PepsiCo, Tran Quy Thanh managed to give the brand crucial breathing space to find its feet.
January 31, 2021 | 08:18
People have less time to make tea themselves, and their increasing concern about health are among the reasons behind the growing values of tea on the drinking market.
January 28, 2021 | 19:00
On January 27, the Tan Hiep Phat Group joined hands with the Sponsoring Council of the Child Protection Fund of Binh Duong province to present gifts to thousands of disadvantaged children in the province in the program 14th "Spring with children in difficulties" program in Binh Duong province - 2021. ”.
January 28, 2021 | 14:25
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
January 28, 2021 | 14:11
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
January 28, 2021 | 07:00
Zero Degrees Green Tea of Tan Hiep Phat releases two music videos to stir up the joyful atmosphere of Vietnamese Tet – The Lunar New Year of 2021.
January 27, 2021 | 16:19
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
January 26, 2021 | 22:41
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.