"Facebook for Viet Nam" campaign celebrates 25 year Viet Nam-US's trusted partner relation

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According to Vietnam Economics News, on 24 May 2020, Facebook, in partnership with the US Mission to Vietnam and partners, launched a “Facebook for Vietnam” campaign to celebrate the 25th anniversary of Vietnam - U.S relations. The campaign is a first-of-its-kind comprehensive program designed exclusively for Vietnam under the social media hashtag #fb4vn.

Delegates launch the “Facebook for Viet Nam” campaign to celebrate the 25th anniversary of Viet Nam - US relations on May 24.

“Facebook for Vietnam” puts existing and newly created programs in Vietnam under one hashtag. Running in Vietnam from May until December 2020 and focusing on 5 pillars: Innovation, Digital Economy, Safety and Digital Literacy, Cities and Community, “Facebook for Vietnam” presents Facebook’s contributions and investments that will support Vietnam to become a fully digital nation.

“Facebook is one example of the many US companies that play a vital role in the daily lives of Vietnamese citizens – by connecting family and friends, and also serving as a business platform and news source, all of which have been especially important during the COVID-19 pandemic. As we celebrate the 25th anniversary of diplomatic relations this year, the “Facebook for Viet Nam” campaign, which further expands Facebook’s socio-economic development projects throughout the country, demonstrates both Facebook’s and the United States’ long-term commitment to the prosperity of Viet Nam,” said H.E. Mr. Daniel Kritenbrink, US Ambassador to Viet Nam.

(Ambassador Kritenbrink's speech at the event. Source: U.S Embassy in Hanoi)

According to Da Nang Today, Nguyet Nguyen, Country Head of Public Policy, Viet Nam at Facebook shared: “Viet Nam is an important market for Facebook, with a digital economy that is growing at a remarkable pace. The COVID-19 pandemic has taken a toll on the global economy as well as the local business landscape, especially small and medium businesses that have been heavily impacted. With this campaign, we want to work more closely with the Government, partners, non-profit organizations and others to help Viet Nam quickly recover from the crisis while creating opportunities for people to build digital literacy skills, helping businesses grow and creating jobs in the digital economy.”

The “Facebook for Viet Nam” campaign will extend Facebook’s activities to more areas and provinces to support Viet Nam’s Industry 4.0 goals. It once again reinforces Facebook’s long term commitment to the country, especially during and after the COVID-19 pandemic.

In recent years, Facebook has collaborated with different partners in Viet Nam to implement projects which promote Viet Nam’s socio-economic growth. They included: “#SheMeansBusiness” & “Facebook Community Boost” which helped train and consult over 10,000 small and medium enterprises in-person, in which nearly 6,500 women entrepreneurs attended our #SheMeansBusiness workshops; and, “We Think Digital” which pilot trained 244,813 secondary school students and 1,227 teachers on digital literacy across 13 provinces in Viet Nam in 2019.

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