More farming products sold on e-commerce sites

The e-commerce sites of Vietnam Post and Viettel Post saw 33 more suppliers of agricultural products and regional specialties open new booths in the first 10 days of April.
April 28, 2021 | 10:21
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Of the 33 new suppliers, 21 were on Viettel Post's Vỏ Sò (seashell) and 12 were on Vietnam Post's Postmart.

From April 1 to April 10, Postmart and Vỏ Sò e-commerce sites received more than 2,600 orders for agricultural products.

The two sites are carrying out many activities to help farmers get acquainted with new business methods.

These efforts including helping farmers familiarise themselves with digital technology and a representative of Vietnam Post said that since April, Postmart has opened short training courses on doing business using e-commerce in Ha Nam and Thai Binh provinces for household businesses, Vietnamnet reported.

In addition, the Postmart e-commerce floor offers free use for business households that register early for the marketing service package.

Meanwhile, in Vỏ Sò's development plan for the final months of 2021, it will focus on bringing all products meeting OCOP and VietGap standards to the e-commerce site from mid-April to November.

More farming products sold on e-commerce sites

By developing the consumption of agricultural products through e-commerce platforms, farmers have more sales channels. Photo: VGP

Along with that, Viettel Post will support digital transformation in nine provinces and cities, namely Son La, Lao Cai, Bac Giang (in the second quarter); Ben Tre, Can Tho, Hau Giang, Dong Thap (in the third quarter); Lam Dong and Nghe An (in the fourth quarter).

The Vỏ Sò e-commerce platform has helped sell farming products in Hai Duong Province amid the bad impacts of the COVID-19 pandemic by providing knowledge on doing business on e-commerce sites for about 200 farming households. As a result, 50 households have opened pages on the Vỏ Sò e-commerce platform.

According to the postal enterprises, most farmers are still not familiar with selling and buying online. Therefore, guidance on online business to help farmers change their awareness and habits need to be maintained for a long time.

The Vietnam E-commerce Association (VECOM) Chairman Nguyen Thanh Hung was quoted by the ICT news as saying the market has a trend of expanding online trading channels for all kinds of goods, including agricultural products.

By developing the consumption of agricultural products through e-commerce platforms, farmers not only have more sales channels but also can promote their products to partners and consumers.

The big challenge in selling agricultural products on e-commerce sites is storage and transportation of retail orders, with support in shipping retail goods, farmers would have a lot of opportunities for the development of e-commerce, Hung said.

A representative of VECOM also said it is necessary to encourage businesses to support farmers in the development of online trading farming products. E-commerce service providers need to help farmers build and operate platforms for online sales.

Experts: E-commerce to grow solidly in 2021

Vietnam’s e-commerce market will maintain its solid growth trajectory this year, analysts said at a recent ceremony announcing Vietnam’s E-Business Index within the framework of the Vietnam Online Business Forum.

Speaking at the event, a representative from the Vietnam E-Commerce Association (VECOM) said enterprises have become more dynamic and gradually adapted to e-commerce. The growing number of online consumers has resulted in growth in retail, ride-hailing, food delivery, online payments, training, and marketing.

Nguyen Binh Minh, of the VECOM executive committee, said e-commerce was growing primarily in Hanoi and HCM City, and consumers were spending more on luxury and high-value goods or saving to buy necessities.

Trinh Khac Toan from Amazon Global Selling Vietnam said e-commerce was developing strongly, with a growth of 22 percent recorded over the last five years, which was expected to exceed 20 percent in 2021 alone.

More farming products sold on e-commerce sites
A customer shops for goods online. Photo: VNA/VNS

Experts said the E-business Index in 2020 was based on three criteria: human resources and infrastructure in information technology, e-commerce transactions between businesses and consumers, and between among businesses.

Notably, HCM City still led the index with 67.6 points, ahead of Hanoi with 55.7 points and Da Nang with 19.

The southern province of Dong Nai rose to fifth place, behind Bình Dương, with 11.14 points. The northern port city of Hai Phong moved down to sixth from third.

During the 2016-20 period, the e-commerce gap between Hanoi and HCM City and other localities remained virtually unchanged.

Experts forecast that online businesses will grow 29 percent during the 2021-25 period, and Vietnam’s digital economy is expected to reach $52 billion by 2025.

Figures from VECOM show the e-commerce market increased 16 percent last year to more than $14 billion. Of this, online retail grew 46 percent, ride-hailing and food delivery 34 percent, and online marketing and games 18 percent. Online tourism, meanwhile, fell 28 percent.

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