Secrets of Phuong Uyen Tran – the Inheritor of Tan Hiep Phat

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Being the daughter of Tran Quy Thanh – CEO of Tan Hiep Phat Beverage Group - Phuong was seen by many people as “born with a silver spoon in her mouth”. The reality, however, begs to differ. Her father is a believer in the saying “spare the rod, spoil the child” and has always been stricter to his two daughters than other people.

Phuong or her little daughter, Bich Ngoc Tran, will one day inherit the Tan Hiep Phat company, a result only possible through great endeavors, self-training, and recognition from her colleagues and seniors.

As I learn more about her, I found her name mentioned as a strange economic phenomenon in Vietnam by prestigious outlets such as Financial Times, CNBC, Channel News Asia, Asia Times, among others. “A family enterprise that owns billions of dollars and is among the Vietnamese enterprises with a desire to globalize,” explains one article.

Tan Hiep Phat currently occupies the same market share as Pepsi and surpassing Coca-Cola to have the second-largest market share in Vietnam. The 39-year-old Phuong Uyen Tran is the woman behind such a success. Phuong is now the deputy general director of Tan Hiep Phat. She is also chosen as the successor of the group.

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After graduating from a college in Singapore and returned Vietnam, Phuong got her first job at Tan Hiep Phat as a marketing director's secretary before becoming an interpreter for the EFP project manager. “That was my first time managing 30 people,” Phuong said.

Despite the work pressure, Phuong said her salary and perks were no higher than other employees. “I’ve always wanted to take over higher positions in my career,” she added. “Therefore, I’m ready to seize even the smallest opportunities because there are certain jobs and experience never come twice in your life.”

Widely known as the “Billion Dollar Woman” on the Internet, Phuong is actually a gentle, elegant, and noble woman. She is more of a writer than a rich and famous businesswoman.

Photo: Cafe Business

In 2018, Thanh said Tan Hiep Phat was just at the beginning of the journey while the previous 20 years had been the draft version.

“I understand that the achievements we are striving for are still far off. It’s not easy to bring a Vietnamese brand to the world and get a foothold in the Asian market. It needs more improvement,” Phuong said.

Therefore, she added, Tan Hiep Phat has been trying to simplify time-consuming things to dedicate to work, passions, and goals. This is not only a life perspective but also a goal to help Tan Hiep Phat conquer the challenging journey ahead.

“I need a specific plan and make things as simple as possible to attain the goals,” Phuong was quoted.

Photo: Cafe Business

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