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Working as a powerful business woman, Forbes published author, Phuong Uyen Tran is a model of success in Vietnam. Phuong Uyen Tran is also a special contributor for Vietnam Times. Her writing, including “Competing with Giant” book, and her latest articles are to advise and inspire young people to start-up, overcome challenges and reach out to the world. It is the story of a little girl taking the great responsibilities for a corporation and devoting herself to society.
Started working at Tan Hiep Phat in 2004, now Phuong is the Deputy CEO of the Group. Today, Tan Hiep Phat is Vietnam’s leading beverage company. Phuong is responsible for Tan Hiep Phat’s overall procurement, domestic and international marketing, public relations, and corporate social responsibility programs.
|Over the years, Phuong Uyen Tran has successfully implemented the effective communication strategy for 12 brands of Tan Hiep Phat, managed marketing programs of the Group products in 16 countries, and successfully promoted Tan Hiep Phat brand to the world. The products of Tan Hiep Phat for many years have gained national brand names such as: Dr. Thanh Tea, Number 1 Energy Drink, and Green Tea.|
In addition, Phuong is an executive of the Beverage Association of Vietnam. She is also a member of the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. She regularly speaks about the challenges and opportunities of managing family-owned businesses at conferences around the world.
Besides doing business, Phuong is a Forbes published author. She is passionate about how family-owned businesses are built and sustained. She received training in the subject at Harvard University in the US, the International Institute for Management Development in Switzerland, and with YPO. “Competing with Giants” is her first book published by Forbes in 2018.
|Phuong has keenly traveled to many countries around the world, inspired entrepreneurship, and promoted organic and healthy beverage. Phuong is also a contributor to the Economy section on Vietnam Times, the forum of Vietnam Union of Friendship Organization. Her contributions are mostly to share business experiences from the perspective of a Deputy CEO of Tan Hiep Phat Group.|
Phuong Uyen Tran is a truly inspiring entrepreneur throughout Asia. Drawing both from her education abroad and her experience in the multinational corporation started by her parents, Phuong’s perspective has blended globalization with localization. Her wisdom and insights will help lead us forward, as East meets West, in the world of business and Asian multinationals continue to rise.
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