Tan Hiep Phat’s Deputy CEO becomes major shareholder in Yeah1
	'Sometimes people need to fall, so that they will learn': Tran Uyen Phuong
	Family business growing pains: Tan Hiep Phat Group Deputy CEO Tran Uyen Phuong

Working as a powerful business woman, Forbes published author, Phuong Uyen Tran is a model of success in Vietnam. Phuong Uyen Tran is also a special contributor for Vietnam Times. Her writing, including “Competing with Giant” book, and her latest articles are to advise and inspire young people to start-up, overcome challenges and reach out to the world. It is the story of a little girl taking the great responsibilities for a corporation and devoting herself to society.

Started working at Tan Hiep Phat in 2004, now Phuong is the Deputy CEO of the Group. Today, Tan Hiep Phat is Vietnam’s leading beverage company. Phuong is responsible for Tan Hiep Phat’s overall procurement, domestic and international marketing, public relations, and corporate social responsibility programs.

In addition, Phuong is an executive of the Beverage Association of Vietnam. She is also a member of the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. She regularly speaks about the challenges and opportunities of managing family-owned businesses at conferences around the world.

Besides doing business, Phuong is a Forbes published author. She is passionate about how family-owned businesses are built and sustained. She received training in the subject at Harvard University in the US, the International Institute for Management Development in Switzerland, and with YPO. “Competing with Giants” is her first book published by Forbes in 2018.

Phuong Uyen Tran is a truly inspiring entrepreneur throughout Asia. Drawing both from her education abroad and her experience in the multinational corporation started by her parents, Phuong’s perspective has blended globalization with localization. Her wisdom and insights will help lead us forward, as East meets West, in the world of business and Asian multinationals continue to rise.

Two gorgerous daughters in Tan Hiep Phat family: 'Vanguard sealer' and 'human resoure management treasure' Tan Hiep Phat Family (a Vietnam beverage leading group) has two famously gorgeous and talented daughters. The older sister –Ms Tran Uyen Phuong is given ...

Where to find the key to successfully mixing family with business The Tân Hiệp Phát Beverage Group (THP) is Vietnam’s leading privately held FMCG (fast-moving consumer goods) company. How it got there can be credited to ...

Vietnamese family-owned company with global aspirations: Tan Hiep Phat reaching out worldwide by knowledge VNF - Jack Trout, a marketing master once said “Marketing is a battle of perceptions, not products”. However, each firm has its own way to ...