The premise to help THP expand scale toward exponential growth

	Vision of THP's leader to ensure transparency and consistency across the company
	Sharing experience, the key factor for THP Group's development
	Tran Ngoc Bich- the energetic leader and gentle wind beneath THP Group’ wings

Reinforcing the foundations

One of my father's other great skills is his ability to plan for the very long-term future and then put the processes in places to help him get there. Shortly after we hired Deloitte to sort out the SAP/ERP mess, we also hired AT Kearney to conduct an in-depth review of all our processes and help us set the stage to become a much bigger company.

Phuong Uyen Tran/Facebook

At that point, we were experiencing linear growth. We wanted it to become exponential. AT Kearney gave us a road map to achieve it, but what we did not quite grasp immediately is that the map did not state how long the journey time should take.

We had restructured many processes, but there was no time limit on when they needed to be completed. This enabled some staff members to carry on being inefficient for twice as long as they were before. Managers were also saying they needed two to three times longer than they really did, so they would never be late completing a task.

The Vietnamese are not a naturally process-driven people. They find their own way of doing things. One look at the traffic in major cities convinces most visitors that the country thrives on organized chaos.

On the plus side, the Vietnamese are an inventive, creative people. Recent history has accentuated that. During the war, people resorted to making weapons from bamboo. After the war, import restrictions led my father to build his business from scrap parts. We are very good at making do with what we don't have.

Improving working methods

I have witnessed firsthand the power of hard work and perseverance. THP Beverage Group would not be what it is today without the vision and passion of its founder, my father, Trần Quí Thanh. Watching him build this company from its humble beginnings is a testament to one’s ability to create their own destiny and fight for what they want to achieve in life.

Phuong Uyen Tran. Photo: nhadautu.vn.

At THP, my family’s company, one of our core values states, “Today is better than yesterday but not as good as tomorrow.” For us, the value in constantly assessing the present to develop innovative ideas for the future is critical to the company’s health and success.

How you conduct business today may need to change in the future. This doesn’t mean the mission, vision, and values your business is built on will change. Instead, improving methods means always re-evaluating your corporate strategy and the approach you take to the four “Ps” of the marketing mix: product, place, promotion, and price. It means investing in research and development to anticipate what customers will want next or to offer them something they didn’t realize they needed. It can also mean looking at how your company culture is operating and ways to increase the satisfaction and productivity of your employees.

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