Tran Ngoc Bich- the energetic leader and gentle wind beneath THP Group’ wings

In an interview with Vietnambiz, Tran Ngoc Bich, hailed the quiet rose of Tan Hiep Phat Group, shared her viewpoint when serving as the current Deputy CEO of Vietnam’s leading beverage company.
December 24, 2020 | 18:16
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Tran Ngoc Bich affirmed that THP expected a lots in the next leader of the group and the position was not as important as his enthusiasm with the work.

“The leader who is enthusiastic and inspiral in leading the group to success will be supported by all members of the group, including me.”, Bich said.

For Bich’s expectation, a leader is definitely a person who has the ability to cope with challenges, asumes many roles, and also the belief of the whole team, therefore, he must be the most enthusiastic.

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Tran Ngoc Bich, Deputy CEO of Tan Hiep Phat Beverage Group. Photo courtesy of

Wants to create more values for people

When being asked about her plan in THP Group in the next five or ten years if she won't play the CEO role, Bich says the future is unpredictable as the organizational structure is not always fixed and 50% of jobs are forecasted to disappear in the next 10 years. However, she affirmed to serve in a position being able to provide values to other employees. She feels more motivated when creating some useful supports for the surrounding people.

For example, Bich used to work in human resource management many years ago when the column was something very new in THP. The position provided Bich with proper opportunities to create value for the surroundings.

Bich started working at THP as a secretary for CFO (Chief Financial Officer) and then she transferred to other positions such as accountant in the analysis department, secretary for the supply chain director, and project secretary among others. The starting point of choosing all the positions was from what Bich saw what she could contribute the most. Bich feels more motivated when seeing herself creating some usefulness for people around her. She loves any functions at Tan Hiep Phat when the value is created.

Talking about the most difficult time of Tan Hiep Phat, Bich shares that it came from the hot growth instead of the loss of money or the plunge of revenue. In a period of time, when the company grew rapidly, and every leader had to face a demand for growth, which is higher than his or her capacity. That was the moment, she saw the world darken again.

“The difficulty of a decision-maker and the brothers will be affected by their decisions. But not allowed to be afraid, the fact that I delay my decision also affecting me. Deciding whether or not, doing it or delaying it caused me really the biggest challenged during my time with THP.

“The challenges faced by a decision-maker are his employees will be affected by that decision. However, he is not allowed to be afraid. Decide or not, now or delay, it was the very biggest challenge when I attached to THP”, Bich shared.

Co-workers are family

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Tan Hiep Phat family: Ms Tran Ngoc Bich, her father Tran Quy Thanh (the Founder and CEO of the THP Beverage Company) and her older sister Ms Tran Uyen Phuong (right). Photo: Vietnambiz.

Bich shared that colleagues were also family to her. In fact, Bich really loves the co-workers around, and everything she does is all meant to what her colleagues will get.

This year the whole leadership spends a lot of time building career development pathways for all positions in the group. It makes Bich feel more motivated that she can help others work better and to be assured about their jobs.

“I am not a person interesting in much outside appearance. I like to spend time with people in the group.”, the Deputy CEO said.

Graduating Finance Management from Manchester University in the United Kingdom, Tran Ngoc Bich is currently holding a position as CEO of Number One Ha Nam Ltd and Deputy CEO of Tan Hiep Phat Beverage Group.

She is honored to receive awards from the Ministry of Industry and Trade, Chairman of Ha Nam’s people committee, Chairman of Binh Duong’s people committee, Award from Vietnam Beer Alcohol Beverage Association, etc. for great contribution to business development and positive contribution to social and economic development.

Those who have worked with Tran Ngoc Bich will probably realize that she always creates a full of positive energy atmosphere wherever she appears. She is a little bit cold in appearance and serious in work but simple lifestyle and sincere character lady.

Mentioning to entrepreneur strong changes towards 2020, Bich expressed her thorough understanding of “leadership culture” moving steps. According to that, the THP group in association with a big international partner DDI will research and develop the capacity for leadership.

Bich shared tips for both effective achievement and employee motivation: The leader has to communicate well to her employees. She has to be a model and creates values for her employees.

Founded in 1994, Tan Hiep Phat Beverage Group (“THP”) is Vietnam’s largest private wholly-owned FMCG (Fast-moving Consumer Goods) company. THP develops and supplies three of Vietnam’s national brands including Dr Thanh Herbal Tea, Zero Degree Green Tea, Number 1 Energy Drink to all of Vietnam’s 63 provinces, and to an additional 16 countries internationally. The wider beverage portfolio also includes sport drink, soya milk, purified water and many others. THP recently invested more than $250 million in Aseptic filling lines to increase the production of nature-based products such as Dr. Thanh Herbal Tea. People, from their consumers, business partners to employees, are always positioned at the heart of their business.

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