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"Vietnamese people use Vietnamese goods" campaign dominating local distribution network

16:18 | 13/08/2020

According to Deputy Minister of Industry and Trade Do Thang Hai said on August 12, the campaign "Vietnamese people use Vietnamese goods" helped raise consumer awareness about locally-produced goods and services.

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vietnamese people use vietnamese goods campaign dominating local distribution network
(Photo: VOV)

He made this remarks during a conference held by Ministry of Industry and Trade (MoIT) in Hanoi to review a project on the development of the Vietnamese market during 2014-2020 period and to put forward new tasks, according to VOV.

He added that over the last six years the distribution network for Vietnamese goods has grown sustainably, raising the competitiveness of local businesses. Vietnam's markets offer an opportunity for local firms to surmount the challenges.

Director of the Domestic Market Department at MoIT Tran Duy Dong underlined that distribution is among the driving forces of economic growth.

vietnamese people use vietnamese goods campaign dominating local distribution network
Deputy Minister of Industry and Trade Do Thang Hai

Ms. Tran Thi Phuong Lan, Deputy Director of Hanoi Department of Industry and Trade said that in Hanoi in the first half of 2020, the Vietnamese market has saved the economy, agricultural production if the pillars during the epidemic season, VGP reported.

"In the first months of 2020, when the epidemic happened, Hanoi experienced negative growth. But when the Ministry of Industry and Trade issued the decision to implement the program to stimulate consumption in Vietnam. Hanoi helped the city's GDP in the first 6 months increase by 3.39%, much higher than the national average. The total retail sales and sales of consumer services in Hanoi also increased by 1.1%", Ms Lan shared.

The campaign will offer more incentives encouraging Vietnamese businesses to bolster science and technology and support industry and e-commerce at home and abroad.

Findings from a public survey show that 67% of Vietnamese consumers prioritize Made-in-Vietnam products. More than 100 points of sale designed for Vietnamese goods have been set up in 61 localities nationwide, and nearly 70% trade promotion activities for such products held around Vietnam.

Vietnamese-made goods are present in up to 90% of the distribution network, said the Domestic Market Department. Such products also account for more than 60% of goods in foreign supermarket chains such as Lotte, AEON and Big C.

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