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Malaysian YouTuber Alyssa Dezek, 12, recently made headlines after announcing that she has bought her first car – a vehicle with an estimated value of US$84,100 – to her followers on Instagram.
According to mStar, Alyssa’s post prompted some users to criticize her parents for not helping to manage her finances.
The users felt that Alyssa’s income should be put towards other future investments such as her education.
Alyssa’s mother Suzanne Dezek responded to the backlash by saying that as a parent, she respected her daughter’s decision to purchase a vehicle for her own comfort.
“In my opinion, that’s her own money and she wanted the car so that she can use it to travel comfortably for work, such as shoots,” she said to mStar.
|Alyssa Dezek's mum and dad. (From left) Suzanne and Hafidz Dezek. Photo: mStar|
Suzanne claimed that she and her husband have already bought a home for Alyssa and her brother Aaron, who has also appeared in her videos. She said while Alyssa is actively involved in the local entertainment scene, her education is still a top priority.
“We also have savings for her to further her studies later,” she added.
Suzanne added that she and Alyssa’s father are not dependent on their daughter for income.
Alyssa’s income derives from her YouTube channel where she has over three million followers, with videos that have garnered more than 300 million views.
Social media tracking site Social Blade estimated that Alyssa’s earnings could range from US$7,000 to US$100,000 per month from YouTube. However, the website explained that the number is just a “general feeling” and not meant to be taken definitively.
“We take a low CPM (cost per mile) value (US$0.25/RM1) and a high CPM (US$4/RM17), numbers that we found to be common from our partners and multiply them by the number of views the channel gets per day. This assumes that every view on the partner’s channel is monetized, which is usually not the case,” Social Blade said on its website.
|Malaysian YouTube star Alyssa Dezek. Photo: SCMP|
According to CNA, Alyssa’s YouTube career began in 2013 where she became known for posting song covers at just five years old. At just 12 years old, she already has a little over three million subscribers on her YouTube channel, where she sings covers of Indonesian and Malaysian songs. Apart from YouTube, she has also released singles, appeared in various ad campaigns and branched out into acting.
Young YouTubers earning a significant amount of income from their platform are not uncommon. In 2019, Forbes reported that eight-year-old Ryan Kaiji was the highest-paid YouTuber with an estimated earning of US$26mil.
The report also mentioned six-year-old YouTuber Anastasia Radzinskaya, who has estimated earnings of US$18mil. Both of them were ranked higher than Felix Kjellberg or more popularly known as PewDiePie, who is the one of world’s most subscribed YouTubers.
Let's enjoy the amazing performance and sweet voice of Alyssa. Video: Official Youtube Channel of Alyssa
Twelve-year-old singer Alyssa Dezek is the youngest social media star to enter Malaysia’s YouTube top 10, having notched up more than 3 million subscribers.
The young singer entered the top 10 last week, coming in at ninth position ahead of Malaysian hip-hop artist Namewee. The feat comes less than a year after the Kuala Lumpur-based youngster received her YouTube Gold Play Button award, which is given to YouTubers with more than a million subscribers.
Alyssa’s YouTube career began in 2013 where she became known for posting song covers at just five years old. Apart from YouTube, she has also released singles, appeared in various ad campaigns and branched out into acting.
She partly attributes the success of the song to the lockdown in Malaysia due to the coronavirus pandemic. With residents confined to their homes, views on many of her videos have skyrocketed – such as her covers of the Indonesian song Tak Tun Tuang and the Spanish hit Despacito, which have now received 34 million and 9.9 million views, respectively.
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SCMP, CNA, Malay Mail