New iPhone 12 price surprises Apple fans 

Apple has recently revealed the latest information on iPhone 12 line-up with great design, massive performance leap, 5G for every model, and exciting new camera tech. But the price is exceptionally a surprise to Apple fans.
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According to Forbes, Apple will equip the entire iPhone 12 range with surprisingly small batteries and scrap 120Hz displays, new information from prolific industry insider Komiya reveals they will also be more expensive than expected. Particularly for the most popular model.

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Apple's iPhone 12 Pro is its best design in years - render based on multiple leaks . SVETAPPLE

Back in May, respected Apple tipster Jon Prosser revealed Apple’s plans to release its four new iPhone 12 models at aggressively competitive prices: iPhone 12 - $649, iPhone 12 Max - $749, iPhone 12 Pro - $999, iPhone 12 Pro Max - $1,099. This would’ve seen Apple drop the entry-level price of the range by $50 compared to the iPhone 11 range and keep iPhone Pro pricing the same, despite the introduction of costly 5G antennas.

Unfortunately, this now looks too good to be true. Komiya’s updates claims Apple has now decided to ship its new range at the following price points:

iPhone 12 - (5.4-inch) - $699 (64GB), $749 (128GB), $849 (258GB)

iPhone 12 Max (6.1-inch) - $799 (64GB), $849 (128GB), $949 (258GB)

iPhone 12 Pro (6.1-inch) - $1,049 (128GB), $1,149 (256GB), $1,349 (512GB)

iPhone 12 Pro Max (6.7-inch) - $1,149 (128GB), $1,249 (256GB), $1,449 (512GB)

The biggest pain point here is the iPhone 12 Max, the new name for the successor to the iPhone 11 - Apple’s biggest selling model, which increases by $100 at every capacity. Meanwhile, the new, smaller 5.4-inch iPhone 12 now price matches the iPhone 11, while the iPhone Pro models increase $50 at their lowest capacities.

In an unprecedented move, Apple confirmed on July 31 during its Q3 2020 earnings call that this year’s flagship iPhone will be released several weeks later than the September release of the iPhone 12. We’ve updated our roundup to reflect this new information.

iPhone 12 design

According to 9to5mac the iPhone 12 would mark the return to slab-sided design with reports suggesting that the device will heavily resemble the iPhone 4. Reliable Apple analyst Ming-Chi Kuo has said this will come as part of a significant chassis redesign for the iPhone 12.

Kuo believes that the iPhone 12 will still feature curved glass edges around the display, like the iPhone 11. The analyst has referenced 2/2.5D glass in his various reporting on the 2020 iPhone lineup. Currently, the iPhone 11 Pro features a blended design between the glass of the display and the stainless steel edges. This differs from the iPhone 4, which was completely squared-off around the sides.

A supply chain report has also suggested that the iPhone 12 lineup will be thinner than the iPhone 11, with the largest iPhone 12 model coming in at 7.4mm thick. That’s around 10% thinner than the 8.1mm iPhone 11 Pro Max. Whether or not the rest of the iPhone 12 lineup will be slimmer remains to be seen.

Apple’s return to a boxier industrial design theme with the iPhone 4 makes sense when you consider the design of the iPad Pro. In 2018, Apple redesigned the iPad Pro with a flat-sided body. This redesign has been very well-received by users, so it’s not surprising to see it inspire the iPhone 12.

Display of iPhone 12

For the first time ever, the entirety of Apple’s flagship iPhone lineup will sport OLED display technology this year. All four iPhone 12 models are expected to feature OLED screens, including the successor to the LCD-equipped iPhone 11.

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Reports suggest that Apple will shift the lineup slightly this year compared to the iPhone 11.

Here’s what we know so far:

One iPhone 12 model with a 5.4-inch OLED display

Two iPhone 12 models with a 6.1-inch OLED displays

One iPhone 12 model with a 6.7-inch OLED display

This means the iPhone 12 collection will include the smallest iPhone to ever feature the edge-to-edge display introduced with the iPhone 12, as well as the largest iPhone ever. Reports say that the 5.4-inch iPhone 12 model will have a height that is “midway between the iPhone SE and iPhone 8,” while the 6.1-inch version will be midway between the iPhone 11 Pro and iPhone 11 Pro Max. The 6.7-inch iPhone 12 will be “slightly taller than the iPhone 11 Pro Max.”

Other than OLED, this year’s iPhones are also rumored to feature 120Hz high refresh rate “ProMotion” displays. iPhones to date have included 60Hz displays, but Apple introduced 120Hz refresh rates to the iPad lineup in 2017. The refresh rate doubling dramatically improves the responsiveness of the user experience with gestures more quickly being translated into on-screen motion.

All in all, this may sound confusing, but the gist is: one smaller iPhone 12, two iPhone 12 models the same size as the iPhone 11, and one larger.

iPhone 12 camera

Other than screen size, the biggest differentiator between the iPhone 12 models will be camera technology. Essentially, Apple is planning two iPhones with dual-lens camera systems and two iPhones with triple-lens camera systems.

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The 5.4-inch iPhone 12 will feature two cameras on the back. This will likely consist of ultra-wide and wide-angle lenses. The same setup is expected on the lower-end 6.1-inch iPhone 12.

Things get a bit more interesting with the two high-end iPhone 12 models. Here, we expect a triple-lens camera system that is likely similar to the iPhone 11 Pro: wide, ultra-wide, and telephoto. But, these two iPhone models are also expected to feature a new time-of-flight 3D sensor.

One of the biggest benefits for the iPhone 12 Pro’s LiDAR Scanner, however, will be that developers are better prepared to take advantage of it given the iPad Pro’s existing availability. A leaked image also recently provided a look at how Apple might redesign the camera bump to accommodate the new LiDAR Scanner.

In terms of software, the iPhone 12 models are expected to feature everything currently available on the iPhone 11, including Deep Fusion and Night mode. It also possible that Apple has more software image processing features planned for this year, especially to take advantage of the new ToF technology.

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