Phuong Uyen Tran - A globalized woman

	Vision of THP's leader to ensure transparency and consistency across the company
	A story of the first Vietnamese company to implement a distribution management system

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

Tan Hiep Phat's Deputy CEO

Globalized woman

ONE OF THE DEFINING EVENTS of my childhood was the day my maternal grandmother found me on the floor dirty, unattended, and chasing after a mouse I was hoping to eat because I was so hungry. Another was the day she found me after I fell off a cupboard, screaming with pain after slicing my finger open. I still bear the scars today.

These two incidents convinced my grandparents that I should live with them. My parents were all consumed with work, and at that point, we did not have the money for childcare.

But it is unlikely my father would have agreed to pay for it even if he could have afforded to. He is not a miserly man, but as I have said many times throughout this book, he is one who believes in self-reliance even for young children. He was very keen that we did not become what he calls, “attached to the universe like an umbilical cord”.

For example, I am someone who will always be Vietnamese in my heart, but these ritols equally at home wherever I am in the world. And in this final part of the book, I would like to share my own personal story, exploring the influences which have shaped my life and the wider role women play in Vietnamese society. I hope it helps other young women to understand that there is no gender bias to "nothing is impossible."

These days it is often not just a generational transition but a gendered one as well. We have spent much of this book discussing how local companies can stand up to multinationals, but perhaps we also now need to find a new female name to replace David in the parable of the battle against Goliath.

A Woman's World

For the first time in Vietnam's history, every woman is gaining the opportunity to pursue her dreams, whether as a career woman, a stay-at-home mother, or someone who tries to juggle both. Companies that want to be successful need to understand what makes women tick, as we are an equal part of the country's workforce in terms of numbers, if not yet in terms of pay or prestige.

Phuong and her younger sister

And that was the case in this instance. Since then, we have tried to be much more open as a filmily. We realized that people knew THP well, but they did not know the family behind it. We want to show them that we are essentially no different from anyone else. we have our own strengths and weaknesses. This book is one result of that attempt to connect.

We have also opened the factory to visitors so they can see production standards firsthand. And then there is social media. We learned a lot about the harm it can bring, but now we reach out and communicate with our customers directly. My father's personal website and advice column are the direct result of it.

Benefits of new layers of management to THP "Aside from making our processes more efficient, the overhaul has also freed up my father's time.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen ...

Enhancing the company's decision-making with important transitions at board level "Creating a proper board of directors enabled us to create a structured conversation to enhance the company's decision-making.", said Tan Hiep Phat Group Deputy CEO ...

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