Tan Hiep Phat People: Hold Strong Beliefs To Face Continuous Challenges
16:07 | 29/03/2022
International developments have washed away the optimistic expectations for 2022. Phuong Hiep Phat's Deputy CEO, that the staff's continuous learning and strong belief in the company will push Tan Phat forward despite the current situation.
Phuong Uyen Tran voices over #MeToo campaign in Vietnam
01:04 | 11/02/2021
According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.
Tan Hiep Phat's efforts in ensuring gender equality at workplace
00:59 | 11/02/2021
Notwithstanding the difficulty in recruiting more women in the area, which involves a lot of outdoor work, moving from stall to stall, Tan Hiep Phat still works hard to ensure we offer women the same opportunities as men.
Zero Degree Green Tea's immediate success
15:00 | 03/02/2021
The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.
How Thanh Quy Tran's initiative came in handy during US trade embargo
13:00 | 03/02/2021
While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.
Dr. Thanh Herbal Tea, the drink of banquets and gatherings
10:00 | 03/02/2021
With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.
Life Is Difficult: Thanh Quy Tran's nightmare childhood in orphanage
07:07 | 03/02/2021
"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.
2008 - the booming year of Tan Hiep Phat
16:47 | 02/02/2021
Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.
Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success
15:41 | 02/02/2021
While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.
Five Steps to Success: Setting Price
09:30 | 31/01/2021
Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.
The financial struggles of Phuong Uyen Tran's parents in early age
09:08 | 31/01/2021
"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.
Media campaign considered one of key factors behind Tan Hiep Phat's success
08:19 | 31/01/2021
With the determination to outsmart rivals such as Coca-Cola and PepsiCo, Tran Quy Thanh managed to give the brand crucial breathing space to find its feet.
Reasons why Tan Hiep Phat chooses tea for its drink
08:18 | 31/01/2021
People have less time to make tea themselves, and their increasing concern about health are among the reasons behind the growing values of tea on the drinking market.
Tan Hiep Phat's viewpoints on the edges of local companies over multinationals
14:25 | 28/01/2021
With Tan Hiep Phat, local businesses, which are far more likely to interpret the research correctly, have advantages over multinationals in leveraging customer insight.
Tan Hiep Phat's high goals and ambition to out-compete multinationals
14:11 | 28/01/2021
"Our goal is to become one of the leading food and beverage companies in Asia while catering for global consumers", Mr. Thanh Quy Tran said as he established high goals for the company and made it clear he intended to out-compete the multinationals.
Thanh Quy Tran's tough childhood and early years into business
16:19 | 27/01/2021
Thanh's troubles at the orphanage made him resilient and taught him to overcome obstacles, including how to of a bad situation. His time at the police station during adulthood also failed to deter his business ambitions.
Branding helps shape Tan Hiep Phat's future business
22:41 | 26/01/2021
"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.
Mutually Beneficial Partnerships, one of Tan Hiep Phat's core development criteria
22:37 | 26/01/2021
With Tan Hiep Phat, multinationals have been welcomed and done much to boost the economy, as economies benefit from having companies of all different sizes and from the interactions between them, Phuong Uyen Tran shared.
With Tan Hiep Phat, location defines the success of a product
12:15 | 26/01/2021
"Creating a successful product hinges on understanding the place comes from or is being so to, particularly in the FMCG sector", Tan Hiep Phat's Deputy CEO Phuong Uyen Tran shares.
Tan Hiep Phat is open to any company promoting its future vision
12:13 | 26/01/2021
Economies benefit from having companies of all different sizes and from the interactions between them are worth-embracing, along with the virtues of local business.
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