April 15, 2021 14:25 | About us
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Phuong Uyen Tran voices over #MeToo campaign in Vietnam

Phuong Uyen Tran voices over #MeToo campaign in Vietnam

01:04 | 11/02/2021

According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.

Zero Degree Green Tea

Zero Degree Green Tea's immediate success

15:00 | 03/02/2021

The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

10:00 | 03/02/2021

With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.

2008 - the booming year of Tan Hiep Phat

2008 - the booming year of Tan Hiep Phat

16:47 | 02/02/2021

Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.

Five Steps to Success: Setting Price

Five Steps to Success: Setting Price

09:30 | 31/01/2021

Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.

The financial struggles of Phuong Uyen Tran

The financial struggles of Phuong Uyen Tran's parents in early age

09:08 | 31/01/2021

"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.

Branding helps shape Tan Hiep Phat

Branding helps shape Tan Hiep Phat's future business

22:41 | 26/01/2021

"The key, as ever with any great brand, is product positioning. In Vietnam, Tan Hiep Phat had a head start because tea is an essential part of the country's national identity", Phuong Uyen Tran wrote about Tan Hiep Phat's key brand strategy.

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