Search result: Uyen Phuong Tran

A Book Reveals the Secrets to Tan Hiep Phat’s Success

In her book “Competing with Giants”, Uyen Phuong Tran highlights Tan Hiep Phat Group’s motto “Nothing is Impossible”. The spirit is the reason for the enterprise’s many successes.

09:05 | 16/09/2021

Uyen Phuong Tran Highlights the Importance of Mental Health Amid Pandemic

Deputy CEO of Tan Hiep Phat Beverage Group (THP) believes flexible solutions are key to create cohesion between employees and businesses during this Covid-19 time

20:15 | 20/08/2021

Phuong Uyen Tran voices over #MeToo campaign in Vietnam

According to Phuong Uyen Tran, Vietnamese women have become more emancipated than in other parts of the region, thanks to Vietnam's long history to stand up for itself, and women's active role in doing that.

01:04 | 11/02/2021

Tan Hiep Phat's efforts in ensuring gender equality at workplace

Notwithstanding the difficulty in recruiting more women in the area, which involves a lot of outdoor work, moving from stall to stall, Tan Hiep Phat still works hard to ensure we offer women the same opportunities as men.

00:59 | 11/02/2021

Zero Degree Green Tea's immediate success

The immediate success of Zero Degree Green Tea helped Tan Hiep Phat exceeded its twelve-month sales target within two months, following by many competitors followed suit by jumped into the market.

15:00 | 03/02/2021

How Thanh Quy Tran's initiative came in handy during US trade embargo

While the trade embargo prevented Vietnamese businesses from buying US products and elsewhere, Thanh Quy Tran came up with the idea of forcing water through the fabric from US Army hammocks. Thanks to this, his first business had not been disrupted.

13:00 | 03/02/2021

Dr. Thanh Herbal Tea, the drink of banquets and gatherings

With the ability to rebalance and detoxify the body after excessive eating, Dr. Thanh Herbal Tea was, in the first place, launched in the run-up to Lunar New Year. Since then, the tea has been seen at family banquets, and very common to see bottles of it at weddings and other big social gatherings as well.

10:00 | 03/02/2021

Life Is Difficult: Thanh Quy Tran's nightmare childhood in orphanage

"Despite the cool temperature, they dumped him in a pen wearing just a pair of shorts, a sleeveless T-shirt, and a pair of slippers.", Phuong Uyen Tran wrote about the punishment her father had received at the orphanage when he was small.

07:07 | 03/02/2021

2008 - the booming year of Tan Hiep Phat

Back in 2008 THP was the biggest advertiser in Vietnam. Tan Hiep Phat was everywhere: on billboards, on TV, in magazines, and all over social media. The new jingle was so popular that children were soon singing it in the playground.

16:47 | 02/02/2021

Phuong Uyen Tran's father and mother harmonious traits: Yin and Yang building Tan Hiep Phat's success

While Mr. Thanh Quy Tran is an extremely logical person who has visionary, full of ideas and always eager to experiment, Mrs. Nu Thi Pham is equally intelligent and a great salesperson. They are yin and yang to each other.

15:41 | 02/02/2021

Five Steps to Success: Setting Price

Price, which determines the company's profit margin and has a profound impact on the marketing strategy, is considered one of the most basic elements for any brand, including Tan Hiep Phat's.

09:30 | 31/01/2021

The financial struggles of Phuong Uyen Tran's parents in early age

"Given where THP stands today, it is hard to imagine how difficult it must have been for my parents, Tran Qui Thanh and Pham Thi Nu, in the beginning", Phuong Uyen Tran wrote in her book, saying their financial circumstances was particular for Vietnamese younger generations.

09:08 | 31/01/2021