With Tan Hiep Phat, nothing is impossible - Phuong Uyen Tran
	Tan Hiep Phat's promotion campaign
	How CEO Tran Quy Thanh helps attain initial success for Tan Hiep Phat

Phuong Uyen Tran

As I have already mentioned, the Western multinationals—Coca Cola, PepsiCo, Procter & Gamble, Nestle—have all come marching into Vietnam to capitalize on one of Asia's fastest-growing and largest markets.

This book has extolled the virtues of local businesses, but economies benefit from having companies of all different sizes and from the interactions between them. So, multinationals have been welcomed and done much to boost the economy.

Partnering is a critical strategic skill. For example, we appreciate that THP's success has always been determined by its partnerships with suppliers and distributors and contractors.

But the key is to create a solid platform at home first. This gives local companies the springboard to venture overseas. But local Companies should never be afraid to step up onto the international stage' They should have the confidence to realize that no matter

Economies benefit from having companies of all different sizes and from the interactions between them. So, the multinationals have been welcomed and done much to boost the economy.

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