|With Tan Hiep Phat, nothing is impossible - Phuong Uyen Tran|
|Tan Hiep Phat's promotion campaign|
|How CEO Tran Quy Thanh helps attain initial success for Tan Hiep Phat|
|Phuong Uyen Tran|
As I have already mentioned, the Western multinationals—Coca Cola, PepsiCo, Procter & Gamble, Nestle—have all come marching into Vietnam to capitalize on one of Asia's fastest-growing and largest markets.
This book has extolled the virtues of local businesses, but economies benefit from having companies of all different sizes and from the interactions between them. So, multinationals have been welcomed and done much to boost the economy.
|THP is open to working with any company that can help promote our vision. And win-win does not mean a company has to be nice or has to compromise. It means the company needs to be clear about its strategic direction and find partners that can enhance or execute that. No company can operate alone forever.|
Partnering is a critical strategic skill. For example, we appreciate that THP's success has always been determined by its partnerships with suppliers and distributors and contractors.
But the key is to create a solid platform at home first. This gives local companies the springboard to venture overseas. But local Companies should never be afraid to step up onto the international stage' They should have the confidence to realize that no matter
Economies benefit from having companies of all different sizes and from the interactions between them. So, the multinationals have been welcomed and done much to boost the economy.
|About author Phuong Uyen Tran |
Working as a powerful businesswoman, Forbes published author, Phuong Uyen Tran is a model of success in Vietnam. Phuong Uyen Tran is also a special contributor for Vietnam Times. Her writing, including “Competing with Giants” book, and her latest articles are to advise and inspire young people to start-up, overcome challenges and reach out to the world. It is the story of a little girl taking the great responsibilities for a corporation and devoting herself to society.
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The world may be flatter, but that does not mean globalization turns everyone the same. Local traditions are becoming more important.
Phuong Uyen Tran